A dancing Chinese character is singing the words 'One World, One Dream' - and so the Beijing Olympics have started to assume a unique identity. The 'Chinese Seal - Dancing Beijing' games logo was unveiled at a Zhang Yimou-directed ceremony at the historic Temple of Heaven in the south of Beijing, in the presence of 2008 guests. The logo adopts a typical form of traditional Chinese art, combining Chinese characters, seal carving and calligraphy, and conveyed in the form of a seal. The Chinese character 'Jing' on the seal - the short form of Beijing - is modified to represent a dancing, triumphant human. Red, the symbolic colour of China, is the dominant hue, while the font used was widely popular on bamboo carving in the Han Dynasty. It was selected by a committee, comprising mainly Chinese and international artists and designers, out of 1,763 entries, almost 90 per cent of which came from China. Guo Chunning, who came up with the original concept, said the finished product was a team effort among members of his design company, local artists and Bocog. Zhang Wu, one of the design team, said: 'The logo unites the Olympic spirit and Chinese traditional culture. By associating it with the concept of a seal we intend to show that we Chinese have sealed our commitment to the games. 'This logo also extends a warm welcome to friends from all over the world to join us dancing in Beijing in 2008,' he said. The design won the approval of IOC president Jacques Rogge, who said: 'From this design I see 'New Beijing, New Olympics',' referring to the slogan the city used in its bid campaign. Promoting the theme of 'Green Olympics', the environmental logo for the Beijing games was unveiled in September featuring an image that combines a human shape and a tree both reaching to the sky, representing harmony between man and nature. Similar to the main logo, it also echoes a form of traditional calligraphy, and has interlocking rings that nod to the Olympics five-ring design. 'The logo will help to promote the various educational activities organised by Bocog to encourage citizens to live a green life, to take part in green activities and to support the Green Olympics,' said Liu Jingmin, vice-mayor of Beijing and executive vice-president of Bocog. As for the slogan to go with the images, organisers had to sift through a staggering 210,000 entries. 'One World, One Dream' were the four English words that were finally chosen to capture the ideals of the 2008 Olympics and Paralympic Games. After all the entries had been submitted, the final choice was made by a panel of experts in Olympic studies, sociology, sports, culture and linguistics. Organisers said the slogan reflected the essence and universal values of the Olympic spirit - unity, friendship, progress, harmony, participation and dreaming. Bocog president Liu Qi said the slogan, 'voices the aspirations of 1.3 billion Chinese people to contribute to the establishment of a peaceful and bright world'.