Creative teenagers listen up: here's your chance to watch some of the world's most entertaining and innovative commercials that are not just about selling products, but also attitude and humour.
Co-organised by Hong Kong Arts Centre and the Association of Accredited Advertising Agents of Hong Kong, The Art of Commercials 2005 features selected advertisements from the US, Britain, Europe and Asia.
Although these shows tend to attract mainly professionals, they are also a wonderful source of entertainment for young audiences.
'They're like short films with plenty of special effects, such as visuals of a car transforming into a dancing robot, or a complete short story made up of hilarious gags,' Mandy Leung Man-chee, 17, said of the opening screening.
Programme One features winners of the prestigious Clio Awards, hailed as the Oscars of the ad industry, as well as local and British commercials.
Apart from dazzling visuals and jokes, warmth and humanity are also key ad elements. Esther Li Tsz-ling, 17, said she was touched by a black-and-white commercial about a magician who gives joy and hope to a child with cancer.