Supermarkets / Convenineces stores ADAPTING TO A corporate culture in a short space of time can prove a real challenge, even for the most hardened service specialists. Not so for Taste customer services assistant Tim Lui Mo-lam, who has won this year's HKRMA Junior Frontline Level Award after just 1? years of working for the new-generation lifestyle food store. 'During this period, I have learnt a great deal of things, not only about my job but about how to get along with people. This helps me a lot when trying to do a good job,' he said. But he also felt he won the award because he was an active person who was always willing to express himself and communicate with others. 'By being active, it is easier for me to make people believe in me, and let them feel more comfortable in telling me what they really need,' Mr Lui said. Taste, which opened in Festival Walk in November last year, seeks to supply Hong Kong's discerning customers with 'more than food'. This lofty goal includes being able to present a quality environment, convenience, a sense of fun and excitement and the highest standards of service. For Mr Lui, service is paramount in this equation. 'Good service means thinking about more than just your own point of view. I always try to think about things from the customers' point of view, my co-workers' point of view, or even my superiors' point of view,' he said. Taste customer services manager Szuwina Lee said: 'There is a philosophy that customer service in the retailing business is just like a pair of chopsticks: one stick is service and the other is sales. They are equally important if we want to keep customers. You cannot have one without the other.' Aside from its own internal employee competitions, Taste is a keen believer in and supporter of the HKRMA's annual Service & Courtesy Award programme. 'Staff can gain valuable experience during the competition and observe other contestants from different companies. Many retailers join to compete against each other and that can help boost the service culture in Hong Kong,' Ms Lee said.