It seemed last December that a blanket ban on doctors' advertising was finally to be softened. But a Medical Council proposal to allow practitioners to place small advertisements in newspapers listing their qualifications, clinic details and charges for five types of service triggered yet another round of heated debate. A consultation carried out by the professional watchdog in May concluded most doctors felt it was 'too commercial and too cheap'. A survey by the 1,800-member Doctors' Union found 88 per cent of respondents were against any such move. A further opinion poll by the Medical Council recently found a majority of doctors quizzed on the topic were against any relaxation of advertising rules. According to a council spokesman, it plans to discuss the matter further. The ban has triggered some high-profile legal cases in the past. In 1993, for example, a doctor found guilty of professional misconduct after he wrote to offer his services to a school tried to challenge the decision through a judicial review. Li Sum-wo was found to have written to a primary school in Kowloon asking to be put on the panel of doctors serving the school. The Medical Council cleared him of canvassing but penalised him for advertising. Dr Li was given a warning letter. The High Court, however, did not entertain his application for a judicial review.