Chaoda Modern Agriculture has committed to opening four new vegetable processing plants in China, costing 60 million yuan to 70 million yuan each.
Chairman Kwok Ho said the company had set up a trading arm in Japan two years ago to try to ensure higher profit margins.
However, as it was more effective to employ local expertise, it had formed a 42 per cent-held joint venture with European partners to sell fresh produce under the Chaoda trademark.
'Citrus sells at 2.3 yuan per catty domestically, with a profit margin of 67 per cent. But we sell it at 4 yuan per catty to overseas companies,' said a Chaoda manager.
Exports, including sales to Europe, Japan and the United States, accounted for about 30 per cent of total revenues in the past two financial years, according to the company.
Last month, Chaoda unveiled a plan to develop a dairy cattle production base in Inner Mongolia, which will initially house more than 3,000 dairy cattle, including 600 cows imported from Australia and New Zealand.