The international marketing and recruitment arm of Australian universities, IDP Education, is to become a commercial enterprise and expand its operations across Asia. A meeting of vice-chancellor shareholders of the not-for-profit company agreed that IDP should establish a commercial company to run its business activities. The new company will be initially wholly-owned by IDP Education but will be able to accept equity investment from private sources so as to raise new capital. IDP chief executive Anthony Pollock said IDP intended to become 'the pre-eminent provider of services' to international students studying in Australian educational institutions. Mr Pollock said IDP's two main businesses, international student recruitment and English language testing, would undergo considerable expansion. IDP would offer extra services to students, including accommodation, travel, health care, study resources, job search and career counselling. 'IDP aims to be a one-stop shop which offers international students a quality educational and lifestyle experience,' Mr Pollock said.