Graduate courses focus on preparing executives in Hong Kong companies for the move into brand-name marketing with a world view
HONG KONG Polytechnic University's Graduate School of Business is training diverse talents to meet the growing needs in various sectors.
This year it launched an MBA programme specialising in innovation and design management to help businesses involved in product manufacturing to move into branding. Jointly run with the university's School of Design, the new programme integrates design innovation with brand strategic management.
Judy Tsui Lam Sin-lai, dean of PolyU's faculty of business, said the global trend of brand development was important to the local economy.
'Hong Kong has done a lot of contract manufacturing for overseas clients in the past, what should be our next move? It is time for local companies to develop their own brands, to look into areas such as global supply chain, design concept, research and development, supply chain up to the retail market and so forth,' she said.
Professor Tsui is confident of a huge market in the mainland, and worldwide as well, for quality branded goods from Hong Kong. PolyU's MBA programme also offers other streams of specialisation: fashion business, financial services, and information technology management, apart from general management. This year 211 professionals, including senior executives, were admitted into the various programmes.
Also responding to changing marketing needs is the new offer of a Master of Finance under which students can specialise in either investment management or wealth management by concentrating on certain electives, and the Master of Corporate Governance programme, launched two years ago, which has attracted 120 new enrollees.
