The City University of Hong Kong's marketing students are highly creative and professional, according to seven local companies. The final-year marketing students took an advanced marketing course and were divided into 21 teams to provide consultancy services for seven participating corporations from September to November last year. The seven companies were: the CASH Group, the Bank of Communications, Wilson Communications, Grand Power Technology, FXCM ASIA, United Asia Finance and Clipsal Hong Kong. The students' efforts were recognised at a presentation ceremony last Thursday. 'All the research groups demonstrated outstanding market research and analytical skills. They provided us with creative and thoughtful recommendations,' said Bernard Law, chief financial officer of the CASH Group. Projects included proposals for the Bank of Communications' business development in Kowloon East, evaluation of Wilson Communications' before-sales and after-sales services, and the development of i-Money for United Asia Finance. 'The students recommended a comprehensive promotional campaign,' said Li Kwong-yan of United Asia Finance. 'Their creativity, commitment and desire to maintain high standards are very important in the workplace.' Gigi Cheng Nga-chi, student representative of the university, said the project was a challenging and memorable experience.