Fai chun and fish skin aplenty as Disney welcomes Year of the Dog

This is the last time you will read anything that sounds remotely like clucking or crowing by Media Eye in the Year of the Rooster. Media Eye, of course, wishes all readers a prosperous and creative Year of the Dog. Our wish is for more and bigger budgets to stimulate business and morale.

Speaking of Lunar New Year, what would you think if you saw a television commercial showing Mickey Mouse and Goofy wearing Chinese-style clothes and doing a lion dance at Hong Kong Disneyland?

Media Eye thinks it is a case of Disney does Asia's world city.

Disney puts it more simply. It sees it as a celebration of Hong Kong Disneyland, which opened in September last year.

'This is our first Lunar New Year and we want to express our respect for this important event,' said Josephine Lam, the director of product development, travel trade, special events and alliance marketing at Hong Kong Disneyland.

The 15-second commercial features Mickey and Goofy dressed in Chinese costume and having fun celebrating traditional activities such as lion dancing and writing fai chun (couplets).