This is the last time you will read anything that sounds remotely like clucking or crowing by Media Eye in the Year of the Rooster. Media Eye, of course, wishes all readers a prosperous and creative Year of the Dog. Our wish is for more and bigger budgets to stimulate business and morale. Speaking of Lunar New Year, what would you think if you saw a television commercial showing Mickey Mouse and Goofy wearing Chinese-style clothes and doing a lion dance at Hong Kong Disneyland? Media Eye thinks it is a case of Disney does Asia's world city. Disney puts it more simply. It sees it as a celebration of Hong Kong Disneyland, which opened in September last year. 'This is our first Lunar New Year and we want to express our respect for this important event,' said Josephine Lam, the director of product development, travel trade, special events and alliance marketing at Hong Kong Disneyland. The 15-second commercial features Mickey and Goofy dressed in Chinese costume and having fun celebrating traditional activities such as lion dancing and writing fai chun (couplets). Hong Kong Disneyland will also have special effects and activities to greet all visitors during the new year festival. 'We will have Chinese blossoming plants along Main Street USA and at the park entrance throughout the first 15 days of the Lunar New Year,' Ms Lam said, adding that outdoor vendors along Main Street would sell an assortment of new year snacks, including deep fried fish-skin chips. There will be a 15-minute lion dance performance in the castle before the fireworks to celebrate the new year. 'We expect the event will attract visitors from the Greater China region and we are confident it will generate a positive response,' Ms Lam said. Hong Kong Disneyland seems to have shaken off the teething troubles that dogged its opening, and has been kicking up its heels, with a big crowd seeing out 2005 and welcoming 2006. 'Hong Kong people enjoy their holidays in the park. We reached full capacity on New Year's Eve last year,' Ms Lam said. news on the run Media Eye always checks the latest television news through his 3G phone. You may be curious how the phone screen delivers clearer images than normal television does. Of course, it is not the quality that is at issue, but the need to catch the news - on time. News organisations are seeking new delivery channels to broaden their audience and reader bases. Online channels such as web sites and mobile handsets are popular new platforms. Oriental Press Group launched its own mobile-phone site using wireless application protocol last month, the first local media outfit to do so. The Orisun.com Mobile Zone provides selected news and features coverage from the group's Oriental Daily News and the Sun. The site can be accessed through all internet supported handsets and content is free. However, mobile operators will charge for mobile data usage. Hutchison Telecom 3 Hong Kong has also strengthened its Mobile TV News service by providing three live streaming news, finance news and entertainment news channels provided by i-Cable Communications for 3G phones. The company will charge users 10 cents per minute or $2 per day for unlimited access to all three channels. 'We see strong demand for news services from our users. Last month's chaos outside the World Trade Organisation congress in Hong Kong recorded three times higher usage than average,' a spokesperson from Hutchison Telecom said. competing on content As we wrote two weeks ago, Li Ka-shing and his son Richard Li Tzar-kai are now in direct competition in the 3G mobile-phone service field. A source has told Media Eye that Richard Li's PCCW Mobile treats his father's Hutchison Telecom 3 Hong Kong as its sole direct competitor. The two rivals not only compete on price, as multimedia content is also a common battleground for 3G operators. PCCW is trying its hardest to collect the best content in town for its users to differentiate itself from other 3G providers. Hutchison has secretly drawn up a comparison table on the content offering to show the difference between PCCW and 3 Hong Kong. And what is the result? Of course, 3 Hong Kong wins in six out of 13 categories, including music, entertainment news, general news, sports and adult content. So it seems PCCW has to speed up its content offering to get closer to 3 Hong Kong and not just by migrating existing 2.5G Sunday mobile site content to PCCW 3G, either.