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Sun Hung Kai Properties' flagship mall in East Kowloon pulled in $288 million in rental revenue last year, 20 per cent above its original target as most tenants enjoyed better than expected sales.
'The number of visitors at the APM mall set a record of 420,000 on the eve of Lunar New Year as all stores opened round the clock,' said Maureen Fung Sau-yim, general manager of leasing at Sun Hung Kai Real Estate Agency. Citing the frenzied Lunar New Year shopping splurge, she said sales at APM jumped 15 per cent to $300 million last month.
With a $1 million promotional budget to celebrate next week's Valentine's Day, she has set a target to lure 330,000 shoppers to spend up to $33 million buying gifts.
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