A comprehensive programme being carried out throughout the world to attract tourists to next year's Visit Malaysia Year is hotting up and the organisers hope a record number of visitors will come to their party. HONG Kong is one of Malaysia's top 10 sources of tourists, and to ensure more people from here will holiday there, the Visit Malaysia Year 1994 campaign is being shifted up a gear in the territory. The Malaysian Tourism Promotion Board (MTPB) started it at the end of last year by holding several exhibitions in the territory. The board's director, overseas, Zulkiafly Said, said: ''We will concentrate on consumer-related activities next year, such as participating with travel-related organisations and non-travel-related organisations here in Hong Kong . . . or organise our ownpromotional campaigns.'' Malaysia will be collaborating with the travel bodies that represent Thailand, Singapore, the Philippines and Australia to hold exhibitions. It will also hold promotions with hoteliers and airlines in Hong Kong. Among the number of seminars, exhibitions and workshops the Malaysians will be involved in for the travel trade will be the Malaysia Fair. There will also be a food and cultural promotion at the Inter Tour conference and trips to Malaysia for local tour operators, the press and corporate representatives. Next year is the second Visit Malaysia Year, after the first in 1990 attracted 7.4 million tourists, 53 per cent more than 1989. Malaysia is committed to making Visit Malaysia Year 1994 more successful than the first. Its objectives have been clearly spelt out, including increasing tourist arrivals by at least 10 per cent and getting tourists to stay longer. The year will showcase the nation's rich culture, culinary delights and festivals. Prime Minister Datuk Seri Dr Mahathir Mohamad launched the publicity campaign on August 1 last year. In the following three months seminars were held in 26 countries. More than 3,000 tour operators and travel writers attended these seminars, which were held in cities such as Amsterdam, Bangkok, Copenhagen, Hong Kong, London, Los Angeles, Munich, Sydney, Tokyo, Toronto, Paris and Taipei. More than 160 events have been arranged for next year by the festival's secretariat, 33 more than for 1990. Visit Malaysia Year '94 is targeted at both foreign and domestic travellers. Eighteen packages coinciding with main events during the year will be offered to foreign tourists, beginning in March and ending in November. The ''Isle of Legends'' package offers a seven-days/six-nights tour of Kuala Lumpur, Langkawi and Penang, and coincides with the Langkawi Festival (March 25 to 31) of food fairs, traditional games and cultural events. The ''World Motorcycle Grand Prix'' package is a six-days/five-nights tour of Shah Alam that gives travellers the chance to watch world-class motorcycling (April 15 to 17). ''Journey to the Past'' takes in the sights and sounds of historic Malacca over four days and three nights. It coincides with the ''Historical City'' celebrations (April 15 to 24) of Malacca, which was at various times administered by the Portuguese, Dutch and British. The ''Land Below The Wind'' tour involves a six-days/five-nights tour of Sabah and coincides with the Sabah Fest (May 20 to 29) and the Kaamatan or Harvest Festival (May 30 to 31) of culture and colour. The ''Land of the Hornbills'' package is a nine-days/eight-nights tour of places in Sarawak, complete with a river safari. It coincides with the Gawai Dayak or Harvest Festival (May 29 to June 2). Join the ''Cultural Splendour'', seven-days/six-nights tour of Kuala Lumpur and Kota Baru in east coast Kelantan state, shows off kites from all over the world at the Malaysia International Kite Festival in Tumpat, Kelantan (May 29 to June 2). The ''Pearl of the Orient'' package, as the name suggests, is a six-days/five-nights tour of Penang island during the Malaysia Airlines International Dragon Boat Race (June 4 to 5). The ''River Rendezvous'' is a nine-days/eight-nights package taking in Kuala Lumpur, and Ipoh and Pangkor Island in Perak state, the highlight being the Perak River Safari (June 15 to 18). The ''Rustic Charm'' package incorporates a seven-days/eight-nights tour of Kuala Lumpur, and Kuala Terengganu, and Kapas Island in the east coast. It coincides with the Squids Fishing Festival (June 17 to 18). The ''Taman Negara Adventure'' package takes travellers to the national park in Pahang state over seven days and six nights and coincides with the National Park July Festival (July 1 to 31). The ''Flora Splendour'' package allows you to watch the Flora Parade in Kuala Lumpur (July 3 to 10), and then takes you to the Cameron Highlands and Penang, a tour of eight days and seven nights.