Websites that keep romantic interests private
If you are in a relationship and want to spice it up, you have three choices this Valentine's Day: you can tickle your sweetheart with a feather, you can take him or her somewhere romantic such as Venice, or you can cheat.
The final option has become a whole lot easier, thanks to the emergence of a website called PrivateDateFinders.com. Strictly speaking, it is not aimed at heels and harlots.
PrivateDateFinders.com boss Jerry Klein said: 'It is about protecting privacy and your personal information.'
Almost half the people who use the internet refuse to make a purchase because they are afraid of security or having their personal information stolen, according to Mr Klein.
The patent-pending technology behind the site erases from personal computers information about previous cookies, the contents of the cache, the history and any data about transactions.
'There is comfort in knowing your activities remain private,' Mr Klein said, underlining that the site was not designed for cheating.
Hu Fleming, relationship columnist and author of the upcoming book Combat Dating, voiced no hostility towards PrivateDateFinders.com.