Major international brands such as Adidas will move their factories to other Asian countries if the European Union imposes anti-dumping duties on Chinese and Vietnamese-made shoes. Already, some suppliers are moving production to other Southeast Asian countries for fear of the duties which are widely expected to take effect in April, said Karl Sedlmeyer, vice-president of the Federation of European Sporting Goods Industries (Fesi). 'Anti-dumping duties on Chinese and Vietnamese footwear will almost certainly result in a shift in supply away from these countries to the benefit of other countries in the region, said Mr Sedlmeyer who is also head of supply chain services for German sporting goods giant Adidas-Salomon. 'Our industry does not want to change our supplier relationships but we may be forced to do so,' he added. Fesi represents most leading international sports brands such as Adidas, Nike and Reebok, which generate more than Euro40 billion ($369.48 billion) of annual turnover. Vietnam accounts for 40 per cent of the import of leather shoes by the European sporting goods industry, followed by China at 36 per cent, Indonesia at 17 per cent and Thailand at 6 per cent. EU anti-dumping duties would hit 25 per cent of leather shoes imported by the European sporting goods industry which was not justified because such shoes were not produced in the EU, Mr Sedlmeyer said. The shift of sourcing from China and Vietnam to other countries would hurt manufacturers and traders, he warned. If the EU decided to impose anti-dumping duties, it would start with a low rate in April and increase it to nearly 20 per cent around October, an EU official said. But China's shoemakers are not taking the threat lying down. On February 8, the Coalition of Chinese Shoe Manufacturers Against EU Anti-dumping Action was formed. At a meeting in Guangzhou last Thursday, the coalition sought feedback from 180 shoe companies in the Pearl River Delta on how to counter the anti-dumping action, said coalition chairman Michael Wu Jenn Chang. The coalition is helping the central government prove to the EU that China's shoe industry does not pose a threat, said Mr Wu.