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Kenneth Ko

Parkside suites in Pacific Place have been redesigned in a contemporary Oriental style with the accent on simplicity to soothe the senses

UNLIKE MANY SERVICED apartments that boast exuberant designs, Parkside suites aim to be different. They have been renovated with the accent on simplicity to give them the calming qualities that every home should have.

The five-star serviced residences, which are part of Swire Properties' Pacific Place Apartments in Admiralty, were redesigned last year.

Leasing manager Jeremy Lamburn said the new look aimed to give residents a wide range of new features  that reflected today's client requirements and changing market dynamics.

'The goal of the redesign is to create a comfortable, contemporary-style home where residents can truly relax and free their minds from their busy life,' he said.

The theme at Parkside is contemporary Oriental, with a Zen accent in every design detail to ensure the apartments were pleasing to eye, body, soul and mind.

'Clean forms and lines are used in an attempt to give the Oriental theme the most contemporary interpretation,' Mr Lamburn said.

'Residents will be impressed by the functionality behind each design. And instead of using overwhelming designs, we have subtle, user-friendly details designed for people who are serious about living comfort and appreciate the real meaning of less is more.'

Residents can choose from four designs with contemporary and Oriental themes in dark and light tones. Parkside features 270 furnished serviced suites occupying floors 11 to 37 of the same tower as Conrad Hong Kong. The apartments range in size from 1,220 sqft to 2,650 sqft.

The reconfiguration programme brings with it  a new category of apartments, with 27 three-bedroom suites. These units are 2,650 sqft and are equipped with en suite bathrooms and king-size beds in two bedrooms, and versatile twin beds for the third bedroom.

This apartment category can accommodate a family of six.

Three new layout categories of one-bedroom suites have been added to the portfolio.

Mr Lamburn said the creation of the three new categories gave the tenants greater choice, including views of either lush greenery or the dynamic Hong Kong skyline.

The designs feature limestone bathrooms with rain-shower fittings and studio kitchens,  both new  to Parkside.

'Our residents are very receptive to the new designs,' Mr Lamburn said.

'They like the chic Oriental style, which gives them a sense of home, as opposed to the standard hotel designs or exuberant decorations featured in other serviced apartments.

Mr Lamburn said that many residents had expressed great satisfaction with the studio-kitchen design in the one-bedroom suites.

'The kitchens are equipped with a full range of utensils and branded home appliances so that our residents can have the pleasure of preparing home-cooked meals.'

Mr Lamburn said  occupants of the three-bedroom suites were impressed with the wide L-shaped window in the master bedroom. The large corner window offers a 270-degree view of the harbour and  city skyline.

Mr Lamburn said residents appreciated the en suite study area and self-illuminated three-way mirrors in the master bedroom as a demonstration of  'form meeting function'.

The redesigned apartments are equipped with state-of-the-art communications and electronic devices to satisfy  gadget-friendly residents.

All suites are furnished with complimentary plug-and-play broadband internet and branded electrical appliances.

All furniture and fittings are chosen for simple elegance and to create  a  soothing ambience.

For example,  a custom-designed sliding art panel in front of the wall-mounted plasma television subtly conceals the TV while enhancing the aesthetics of the interior.

A prominent feature in the suites is a signature art piece abacus, the traditional Chinese calculator.

The three basic design elements of point, line and surface in the abacus reflected an appreciation of Chinese aesthetics, culture and wisdom.



Zen and the art of comfortable living