THERE'S A NICHE for every player in Hong Kong's property sector, and Luxury Rental's niche is providing high-end lease and serviced apartment properties in Mid-Levels.
For business visitors, 'location, location, location' is a mantra that has a greater urgency here than almost anywhere else in the region. For many of Luxury Rental's clients, location means Mid-Levels - arguably Hong Kong's most cosmopolitan neighbourhood.
Luxury Rental director Michael Fung said Mid-Levels 'offers easy and hassle-free access to Central and Causeway Bay, and an international lifestyle that our clients feel is conducive to businesspeople and their families from overseas feeling contented in their new home environment.
'There are also a number of international schools in the vicinity. These factors are all important, as we generally attract interest from consulates, investment banks, and Fortune 500 companies.'
Luxury Rental's Fairlane Tower is where a number of these short-term and medium-term visitors call home. It is situated on Bowen Road which, according to Mr Fung, 'has the advantage to us of being single lane. There's a leafy suburban ambience here, yet the offices of Central are a short walk away'.
The tower, which houses both serviced apartments and leased units, certainly earns its luxury living tag. It enjoys high-end aesthetic touches such as its European-style marble and tile finishes (with raw materials sourced from Spain and Italy) and provides a clubhouse with an array of facilities, including heated pools, a golf driving net, squash courts and an atrium.