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South China Sea

Top-end homes in demand

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SIGNATURE HOMES, the luxury leasing arm of Sun Hung Kai Properties, has been generating considerable interest from overseas expatriates seeking high-end accommodation in Hong Kong.

The company secured an average occupancy rate of 96 per cent last year, with rents ranging from $30 to $55 per sq ft, and is looking forward to more brisk business this year.

Prices of Hong Kong luxury accommodation have risen from a Sars-depressed market three years ago to an almost all-time high.

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Signature Homes is offering its target clientele - about 90 per cent of whom come from Europe and the United States, and the rest from the Asia-Pacific - an ever-growing portfolio of serviced apartments.

About 70 per cent of its clients work in the financial sector, 20 per cent in consulates and 10 per cent in other professional sectors.

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Demand for luxury housing is traditionally dominated by financial corporations, but there has been an increase in expatriates from other sectors such as trading and manufacturing.

This was a positive result of China's entry into the World Trade Organisation and improved economic conditions in Hong Kong and the mainland, said Mavis Kang, general manager of Signature Homes.

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