Jacobs finds a beach party

Hong Kong's funkiest CEO is back at the Sevens.

By day, David Jacobs is chief executive of insurance firm Marsh, but on weekends he can be spotted spinning at the exclusive Kee Club in Central.

This year, Jacobs (pictured) is DJ-ing again at the MMC Group's box.

'The response was really good last year, and we learnt a lot from looking at the other boxes as well,' he said.

'We hired a consultant and decided to have more of a full theme this year.

'In the end we went with the beach party idea and so I'm going to be spinning some samba and some Brazilian rumba,' said Jacobs, who was appropriately sporting Brazilian flip-flops yesterday.