As Mr Li from Shanghai walks into his favourite store in Pacific Place, he is greeted by sales staff who know exactly what he is looking for. 'I come here every time I'm in Hong Kong, they all know me. I can't remember how many times I've been to Hong Kong, roughly seven to eight times every month, mainly for business. But, of course, shopping is one of my main agendas,' said the 30-something businessman involved in property and trading. Accompanying Mr Li were two staffers, clutching bags of their purchases. 'We've spent $100,000 today,' said Mr Li, pointing at his trophies. He says he is attracted by variety and up-to-date products. A 2004 report by Goldman Sachs on the mainland luxury market found prices could be 20 per cent to 30 per cent higher than in Hong Kong. The report also estimated that of the mainland's 12 per cent share of the global luxury goods market, only 2 per cent was bought in the mainland, with the rest being travel purchases. Proximity and the introduction in 2003 of the individual traveller scheme, which allows mainlanders to visit Hong Kong on their own, have made Hong Kong a top shopping destination, particularly for people from southern regions.