Shopping centre operators launch promotions to lure visitors
Major shopping centre operators are digging deep into their pockets this Easter as competition intensifies to attract shoppers over the four-day holiday period.
Sun Hung Kai Properties yesterday fired the first salvo, kicking off its $3 million promotion at APM mall in Kwun Tong with the aim of boosting sales by 11 per cent to $248 million this month.
Today, SHKP's other joint-venture retail property, IFC Mall, above the Hong Kong Station, and the Wharf Group's Harbour City in Tsim Sha Tsui will unveil its Easter promotions.
Industry watchers said the race to cash in on shopper dollars would peak next weekend.
Maureen Fung Sau-yim, the general manager of leasing at Sun Hung Kai Real Estate Agency, said tenants at APM believed sales could increase by as much as 50 per cent over the holiday, according to the developer's internal survey.
'Karaoke bars, restaurants, cinema and chocolate shops will be the major beneficiaries during the holiday,' Ms Fung said, adding that the cinema had secured 60 per cent advance bookings so far.
