South China Morning Post sales continued to increase last year, with circulation rising steeply to hit its highest level since 2002. Official figures issued this week by the Hong Kong Audit Bureau of Circulations show weekday and Saturday sales in the second half of last year averaged 104,552 copies a day - a 2.7 per cent rise over the same period in 2004. The average for the full year was 104,258, a rise of 3.3 per cent over 2004. The figures show increasing reader support in line with ongoing improvements to the paper and the addition of new sections, and reflect Hong Kong's continued economic growth. The Post is the city's only major paper to gain sales in every half-yearly period for three years. The Sunday Morning Post also grew, with last year's July to December weekly sales of 81,453 contributing to a full-year rise of 1.2 per cent over 2004 to an average of 81,276. The Post thanks readers and advertisers for their continued support.