In the US prime-time television sitcom Friends, a group of thirty-something New Yorkers chat about their love lives and meet new dates at Central Perk cafe. Hong Kong mobile phone application provider IGM believes it can do it all more effectively through mobile instant messaging. The company accordingly has big plans for applications aimed at its wider network of 'friends', or what it calls its 'mobile community applications business'. It is now looking to raise US$25 million through a listing on London's Alternative Investment Market by June. IGM's management is in London selling to potential investors the notion that mobile instant messaging, mobile chatroom, 3G video-calling and simple text messaging can bring more to social networking and, most importantly, drive the much-needed data revenue for mobile operators. 'Different from our Nasdaq-listed peers, we focus on community applications and that's why we are the second-generation mobile value-added-services solutions providers,' said chief executive Philip Wong Cheung-ling. 'First-generation value-added services providers only provided one-way downloads based on a business-to-consumer model. We have a consumer-to-consumer approach that allows users to link up with each other and communicate.' In one application, a user can record his personal profile as a video call and post it on the mobile portal for other interested users to view. Posted just by a nickname, such 'match-making' could further 'mature' into a relationship should the two parties decide to exchange personal contact details. Last year, earnings before interest, tax, depreciation and amortisation more than doubled to US$2.6 million from US$1 million in 2004, on revenue of US$5.4 million that increased from US$3.2 million. Chief financial officer Teh Kim Seng said the company was confident of booking a profit this year.