CAMPELL Timer is looking for acquisitions of watch brands in Europe or joint ventures there to expand its clock and watch business. Managing director Eddy Li Sau-hung said the weakness of Europe's economies had created an opportunity. The acquisitions or joint ventures were part of the company's strategy to move up-market and achieve higher profit margins, he said. Acquisitions of international brands would also make it easier to break into China as mainlanders were increasingly brand-conscious, he said. Mr Li said Campell intended to diversify into other related industrial businesses such as fashion, optical products and leather goods, under various brand names. Such diversification would pave the way for a balanced expansion, he said. Currently, Campell is engaged in the manufacturing and trading of watches, parts and components, and distribution of watch-making machinery. It has production facilities in Kwai Chung and Shenzhen. About 40 per cent of the watches it makes are sold under its own brand-names, such as Campell, Lavender and Bernato, while 60 per cent are for clients' labels. Products are exported mainly to the US, Japan, Europe and China. Mr Li said Campell had no plan to go public as the company had sufficient capital to fund its current expansion. ''We will consider a listing only if we really need public money to fuel our growth,'' he said.