Where? Flicka is located in the charming and affluent Pacific Heights neighbourhood of San Francisco, among upmarket designer boutiques such as Cielo and Betsey Johnson. Who? The boutique is owned by Scandinavian-born Malin Leschly and Catarina Norman. The duo realised the city lacked an outlet for Scandinavian-inspired fashion and developed Flicka with the aim of providing a unique blend of tailored and modern designs. Fashion finds: Flicka stocks the coolest womenswear brands from Scandinavia. The store's bestsellers include Filippa K, which is known for its sleek tailored basics, and BZR, a diffusion line from exclusive Danish brand Bruuns Bazaar. Another favourite is Designers Remix Collection, an up-and-coming Danish brand known for its attention to detail. DAY by Birger et Mikkelsen offers modern clothes with ethnic details. Those looking for a denim fix can browse brands such as Denimbirds and Acne Action Jeans. New labels for the season include By Malene Birger and By Groth. For accessories, check out the colourful rain boots and sandals from Ilse Jacobsen, and handcrafted jewellery by local designers. Stylish maternity wear is also available. The vibe: the boutique is welcoming, with a distinct Scandinavian style. Creamy whites and dark wood combined with sky-blue accents give the store a clean, modern look. Customers can browse Scandinavian design books and magazines while relaxing on comfortable sofas. The crowd: the shop is a favourite among trend-savvy women who are looking for simple items with a high-fashion edge. Extras? Flicka plays the latest music from Scandinavia and features other items such as binders and notebooks from Swedish brand Bookbinders Design, patterned reversible rugs from Pappelina and home decor from Chang & Biorck. Flicka is at 1932 Fillmore Street, Pacific Heights, San Francisco, tel: 1 414 292 2315.