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HK's Sa Sa gives copycat in Shanghai the brush-off

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Hong Kong cosmetics retailer and beauty service provider Sa Sa International Holdings has won a trademark dispute involving a Shanghai company.

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Shanghai's No2 Intermediate People's Court ruled on Monday that Shanghai Shasha Cosmetics Co unfairly competed against Sa Sa Overseas, a subsidiary of Sa Sa International, by using a similar trademark and promotional activities, the Oriental Morning Post reported yesterday.

The court said Shanghai Shasha should change its name within a month and not include the Chinese characters for 'sa sa'. It was ordered to pay 300,000 yuan in compensation and publish apologies in two publications, the Shanghai-based Xinmin Evening News and fashion magazine Rayli.

'The store has been shut. We have stopped sales,' a Shanghai Shasha staff member said yesterday.

The court said Shanghai Shasha intended to profit from Sa Sa's trademark because the Hong Kong firm enjoyed a good reputation in the cosmetics industry.

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Sa Sa International chairman and chief executive Simon Kwok Siu-ming said yesterday the firm was pleased with the judgment.

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