Team Concepts' strong group of international teachers, child psychologists, product designers and engineers ensure that its range of products are suitable, educational, interesting and safe for children anywhere in the world. The company has received global recognition over the past few years through numerous local and international awards. Some of the most recent accolades won by its Comquest PC were the Gold Award of the Good Toy Guide in Britain, Family Fun's Toy of the Year Award in the US.

In Hong Kong last night, Team Concepts also won the Federation of Hong Kong Industries' Consumer Product Design Award and a Certificate of Merit in the same category for a separate product. Available in 14 languages, the firm's products such as Junior Computer, Super Computer, PC Junior and Notebook Junior, are in the forefront of European markets, gaining best-seller status in Germany, France, Italy and Sweden.

The company has also taken an aggressive stand to establish itself as a leader in the highly competitive US electronics market. Through Integ Inc, a US subsidiary, Team Concepts Electronics has achieved its goal in a relatively short space of time, with distribution reaching the most visible of the nation's retailers such as Toys 'R' Us, Walmart, etc. Team Concepts' aim is to make itself a household name throughout the world.

The judges obviously agree with the firm's sentiments and drive. They commented: ''Team Concepts Electronics Ltd produced an exceptional entry demonstrating its well-thought-out export marketing strategy, which includes using brand names to position itself in a market.

''The company also recognises the cultural differences in its various markets and adjusts its marketing strategy to suit those needs. ''For example, the firm appointed exclusive distribution agents for most of its major markets in addition to forming wholly-owned marketing subsidiaries in the US and UK to serve the largest markets.'' Continuing, the judging panel said: ''Team Concepts makes very effective use of product and company branding; 80 per cent of the company's exports are of their own brand products.

''It uses a wide range of promotional techniques to reinforce brand positioning - employing media such as magazines, TV advertising, and public relations on a global basis,'' said the judges. ''The company tailors its promotional strategy to meet the cultural requirements of different export markets.

''Team Concepts' electronic marvels are leaders in their chosen market segments, particularly among the six to nine-year-old age groups. The company's overall success in export marketing is demonstrated by its 300 per cent growth in exports over the past three years,'' the adjudicators said.

''With this solid base, Team Concepts is now expanding its market penetration by producing a greater range of products for both older and younger age groups. The judges' report went on: ''Concurrently, Team Concepts is also expanding its export markets for existing product ranges by identifying distinct market niches within those new areas. ''For example, it has adapted the Junior Computer for the People's Republic of China (PRC) market, not only by introducing a Mandarin/English translator, but also by making the maths games more sophisticated to adapt to the unique needs of that market place.

''Not only has this opened up new markets, it has also enabled the company to extend the life cycle of some of its more traditional products through introducing new versions in a variety of languages,'' the judges concluded.