FOR the third time last night, an executive director of a local firm stood up to receive the Governor's Award for Industry. This time it was for excellence in one of the most important categories, Export Marketing.
The winner was Team Concepts Electronics Ltd, a subsidiary of Team Concepts Holdings Ltd. Established in 1987, it specialises in design, manufacturing and marketing of electronics learning aids and pre-school toys. Using its parent company's expertise in micro controller-based products, Team Concepts seeks different applications of existing technologies and applies its knowledge to create various innovative products for children.
''Our team turns learning into fun'' is the philosophy behind the award-winning, sophisticated products manufactured by the company. Using the latest in voice synthesisers, Team Concepts' products are friendly talking companions that blend education with entertainment to make learning rewarding as well as fun.
Team Concepts' strong group of international teachers, child psychologists, product designers and engineers ensure that its range of products are suitable, educational, interesting and safe for children anywhere in the world. The company has received global recognition over the past few years through numerous local and international awards. Some of the most recent accolades won by its Comquest PC were the Gold Award of the Good Toy Guide in Britain, Family Fun's Toy of the Year Award in the US.
In Hong Kong last night, Team Concepts also won the Federation of Hong Kong Industries' Consumer Product Design Award and a Certificate of Merit in the same category for a separate product. Available in 14 languages, the firm's products such as Junior Computer, Super Computer, PC Junior and Notebook Junior, are in the forefront of European markets, gaining best-seller status in Germany, France, Italy and Sweden.
The company has also taken an aggressive stand to establish itself as a leader in the highly competitive US electronics market. Through Integ Inc, a US subsidiary, Team Concepts Electronics has achieved its goal in a relatively short space of time, with distribution reaching the most visible of the nation's retailers such as Toys 'R' Us, Walmart, etc. Team Concepts' aim is to make itself a household name throughout the world.