TOURISM authorities of Hong Kong, Guangdong and Macau will spend $1 million to jointly market the Pearl River delta region.
About 28 per cent of all foreign visitors travelling to China via Hong Kong had these common destinations.
The project involves the Guangdong Provincial Tourism Bureau (GPTB), the Hong Kong Tourist Association (HKTA) and the Macau Government Tourist Association.
''Sharing a similar historical background, and with the increasing number of visitors travelling between our destinations, both for business and pleasure, we've established friendly and co-operative relationships in recent years,'' said HKTA executive director Eugene Sullivan.
''It is therefore logical that we should take this step towards marketing these three diverse places to the rest of the world under one umbrella - the Pearl River delta,'' he said.
Since 1990, numerous discussions have been held by the tourism authorities of the three places to explore ways of initiating co-operative activity.
