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Elizabeth Horscroft

This is a perfect opportunity for someone who wants to make a mark in the apparel industry with a new lingerie line for young women.

A Japanese company that specialises in the production and marketing of other clothing brands is launching its own lingerie brand. The company is looking for an experienced person to promote the brand and lead its team in Hong Kong.

Executive recruitment firm, Anchor HRM Consulting, is handling the search for a brand manager who will oversee the project of establishing the new brand.

The primary responsibilities will be marketing, supervising and managing retail shops.

The company set up its operations in Hong Kong in 1996 and has about 70 stores in Hong Kong, Taiwan and the mainland. Its expansion plans include the opening of about 30 more retail outlets this year.

Nana Hori, a consultant with Anchor HRM, said the company  introduced an original brand every second year.

Those who enjoy working on projects from beginning to end and can keep up with the fast pace of a growing business should apply.

Initially, the job involves finding the appropriate locations to set up retail outlets and negotiating with property agencies.

The manager will not receive any training and should have the requisite experience to recruit and train staff. Once the locations and staff are in place, the actual work of sales promotion will begin.

The target customers of the new lingerie brand are young women. Professionals who understand the needs of this group will have an advantage.

According to Ms Hori, her client believes that success in the position depends more on knowledge of the industry than educational qualifications.

The firm is looking for candidates who have at least three years to five years of experience as a lingerie merchandiser or brand manager.

Flexibility, problem-solving skills and the ability to work under pressure will be necessary to manage the responsibilities involved in establishing a new clothing brand.

The selected candidate will have to co-ordinate with the Japanese design office, outsourced production office and retail shops. Therefore, the company is looking for someone who is comfortable in English and Putonghua. Knowledge of Japanese would be an advantage.

The position will not require many business trips in the beginning. However, once the brand expands to Taiwan and the mainland, the candidate can expect the frequency of travel to increase to a couple of times every few months.

Promotion will depend on performance and there is a possibility that the recruit could become a part of the top management.

'The people working for the company are energetic and enthusiastic,' Ms Hori said.



Manage a new brand for top clothing outfit