You have pressure! I have pressure!' These words are just the latest catchphrase from the man known as Bus Uncle, who has captured the attention of millions in Hong Kong and overseas since a six-minute video film became an internet hit and attracted the attention of the media worldwide.
But no one seems to understand the pressure better than Hong Kong media workers, who have been under enormous stress producing dramatic stories about Bus Uncle, with the video clip having been viewed an estimated 3 million times.
Bus Uncle has since driven the media into a frenzied quest for an entertaining twist to keep the story fresh. The chase for news on the issue has raised questions about the role of the media and reporting ethics, in a city where cutthroat competition for stories keeps the industry buzzing.
Cultural critic Shiu Ka-chun is among a growing group of commentators who believe the story underlines how the press has gone too far in helping to create news rather than simply report on news and issues.
'The press seems to be sick and infected with some kind of virus which will come back to haunt society,' he said. 'The news market is now market-oriented. As long as a story is funny, editors will put it in their paper, even on the front page, regardless of the importance of the story.'
Mr Shiu said trivial stories, such as this tale about two men having a dispute on a bus, used to be inside-page fodder for newspapers. But this one had made it to the front page of newspapers and magazines.