The European electronics giant has teamed up with Williams F1 racing team to promote its advances in innovation, design and technology Formula One is arguably the most intense, hi-tech motorsport there is. Every corner, straight and pit stop brings thrills and excitement for the estimated 162 million people watching each race. Adrenaline is the word of choice for most fans. Australian and German teammates Mark Webber and Nico Rosberg have already had their fair share of close shaves during this season's Grands Prix. And the Williams' first string will go all out to secure a podium finish at Silverstone on Sunday. A slightly safer distance away from the circuit, Williams teamed up with Philips Shavers this year. In its first two months the agreement has already gotten off to a flying start and has brought together the largest European electronics company with the British constructor which, for 35 years, has been at the cutting edge of automotive design. Team owner Frank Williams co-founded the company in 1977 and has since secured 16 world championship titles. The Williams F1 Team is one of the most successful Formula One teams in the history of the sport. With a proven pedigree, those world championship titles were attained in just 28 seasons and include nine constructors' championships, seven drivers' championships and 113 victories. With almost three decades of experience in the industry, Mr Williams certainly knows a good deal when he sees one. 'We are delighted to have formed this partnership with an internationally acknowledged brand and market leader,' he announced, as the season geared up for action in mid-March. 'I hope the association with Williams F1 will augment and contribute to the continuous growth of the Philips Shaver brand.' Although both partners share common goals and pride themselves on advances in innovation, design and technology, the marketing arrangement is intended to drive sales and position Philips Shavers as the premier male shaver brand for the Formula One audience. Just as Williams F1 is dedicated to furthering the pursuit of excellence and developing equipment that exceeds every performance demand from its drivers, so Philips Shavers leads the way with revolutionary design, cutting-edge technology and consumer-centric vision. Williams F1 employs about 500 personnel at a 40-hectare technology campus based in what has been dubbed 'Motorsport Valley' in the heart of rural England. With this backing, both Webber and Rosberg know that they are in pole position when it comes to driving a superior car. Every aspect of their advanced machines, from aerodynamics to power output, is tested and monitored to ensure the best performance possible. Philips is a Netherlands-based company with considerable resources with offices in even more locations than the 18 Formula One circuits. Performance and advanced technologies are also integral to the company's success, as Andrea Ragnetti, chief executive officer of Philips Domestic Appliances and Personal Care, explained. 'Philips' mission is to improve the quality of people's lives through technological innovations. We aim to do this by working with strategic partners who support breakthrough technology, and Williams F1 demonstrates these brand values.'