The publicity drive for the July 1 march will get into full swing over the next few days as activists step up efforts to boost the turnout for Saturday. The Civic Party is running a prominent advertisement in a newspaper today urging people to march for universal suffrage, one of several advertisements posted by allied groups over the next few days as part of their publicity campaign. The Frontier earlier ran a full-page advertisement asking when universal suffrage would arrive. 'We have divided up the publicity work among the pan-democracy camp. We want to encourage more people to take to the street,' said Civic Party leader Audrey Eu Yuet-mee. Established in March, the party has pledged all-out efforts to boost the turnout for the demonstration. Party legislator Margaret Ng Ngoi-yee said people would become more enthusiastic about joining the demonstration as the march drew nearer. She believed the public appeal made by former chief secretary Anson Chan Fang On-sang at the weekend would encourage more people to take part in the march. 'Mrs Chan has said that people should join the march because they are doing that for their own right. Universal suffrage is our basic right,' she said. As part of its fund-raising campaign, the party has designed T-shirts and a souvenir in the shape of an egg with a bean inside that sprouts when given water. 'Democracy needs to be nurtured to flourish. We sow, we reap. Let's put our heart to it,' the slogan reads. The party has prepared 5,000 eggs and hopes to sell them for $30 each on the day of the march. Party chairman Kuan Hsin-chi said the egg symbolised the birth of universal suffrage. 'Through universal suffrage, people changed from being ruled to citizens who rule. They have equal influence on governance and achieve equality,' Professor Kuan said. Ms Eu said the momentum to fight for universal suffrage could be sustained in future.