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Tapping nature to promote tourism

Mark Regan

MARTIN WILLIAMS, founder of HKoutdoors.com, has worked with the natural environment around Hong Kong since 1987, primarily as a writer, tourist guide and photographer.

An important goal of Hong Kong Outdoors is introducing some of the territory's great natural locations to both overseas visitors and natives. He is not surprised that outdoor sports are getting popular, tourism sales are booming and more people are getting involved.

'In terms of location for outdoor activities, Hong Kong probably beats any other city in the world. There is such a variety of environments very close to the city. That means many different activities are possible,' Dr Williams said.

'It is world class for hiking and action sports such as trail running, mountain biking, rock climbing and paragliding. We even have some reasonable diving locations and there are more species of coral here than in the Caribbean. It is also great for bird watching and people come from as far as Europe and America just for the birds,' he said.

However, Dr Williams said anyone involved in such activities should be properly equipped and clothed, whether for the summer heat or occasionally chilly conditions in winter.

For hiking, which is Hong Kong's most popular outdoor activity, what matters most is a stout pair of walking boots with good grip. He foresees a rise in eco-tourism, which might lead to more tourists coming to Hong Kong in the future - and not just for shopping.

'There is great potential for further development of the outdoors in eco-tourism.

'We have some internationally important nature reserves such as Mai Po Marshes, and Hong Kong still has some beautiful wild areas that are visited by few people,' Dr Williams said.

The Hong Kong government, not usually known for its environmental awareness, is gradually becoming more conscious in promoting the city's natural resources.

This initiative and the boom in outdoor sports are providing a new source of employment for people who want to give specialist outdoor guiding or training but it is still not easy to secure such work.

'It is hard to get enough paying customers to make it worthwhile - perhaps because Hong Kong is an expensive place to live and that means you need to charge high fees to maintain a high quality of service,' Dr Williams said.

'But the increase in outdoor activities is good news for small shops and suppliers in rural areas and certainly for the manufacturers and retailers of outdoor equipment,' he said.

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