CALTEX HAS BEEN associated with Hong Kong for 70 years, and during this time has developed strong links with the community. In 1991, the company set up its Green Fund, which has provided donations to some 250 community programmes in an effort to raise public awareness about environmental protection. During the Sars crisis in 2003, Caltex participated in the Bounce Back Hong Kong campaign to raise funds for family members of victims of the disease. Helping disadvantaged children is one of the main thrusts of Caltex's community engagement programme. In 2003, the company organised a Charity Duck Race with Po Leung Kuk, a charitable organisation that helps orphaned children. More than 30,000 plastic ducks were 'adopted' during the event and raced down the Shing Mun River, raising more than $1.2 million. In 2004, Caltex set up the Caltex Children Development Fund through the Hong Kong Family Welfare Society to assist families struggling with the cost of their children's education. More than 100 families received financial aid through the fund that helps with children's nutrition, health, learning and development. Caltex also organises activities to help children to develop their dreams. Last year, the company sponsored the Caltex Project Chance organised by The Boys' and Girls' Clubs Association of Hong Kong to assist children from low-income families. The programme aims to boost their learning abilities, broaden their social exposure, improve parent-child relationships and promote their physical well-being.