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Sales push to follow year of more grunt

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AS 1993 draws to a close, it is worth reviewing the year and appropriate to look at the trends in information technology which we can expect to have a significant impact on businesses, government and other organisations in 1994 and beyond.

This year has not been a year of much innovation in information technology. It has been one of consolidation.

That is not to say that product development came to a grinding halt - it certainly did not - but the developments have largely been improved performance, or grunt, as it is now endearingly termed.

Hardware prices have fallen dramatically again and many manufacturers are struggling to hold any semblance of the revenues they had been achieving. Even those who have managed to hold revenues are suffering from substantially reduced margins brought about by keen competition.

I am not being too cynical when I say that the pure survival of many hardware companies in 1994 will depend on the prowess of their advertising and marketing in finding ways to lure the buying public into believing that extra ''grunt'' is an essential requirement for every installation.

The latest Intel Pentium-based PCs are claimed to be 3,000 times faster than the original 8088 microprocessor used in the first IBM PC.

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