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30 Days

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Why you can trust SCMP

30 Days

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Director: Morgan Spurlock

The series: The premise in this FX TV channel reality show is to pluck people from their everyday world, set them a real-life challenge for 30 days and see how they bear up.

Why 30 days - Spurlock (below) honestly explains in episode one that this is how long he spent famously eating McDonald's fodder in his Academy Award-nominated 2004 documentary Super Size Me. So, no arbitrary time frame here but one that plays on previous success, which can be easily cross-referenced for promotional use.

However, the scenarios, linked

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by Spurlock's appearances to supply additional research on the variety of selected US social topics,

add up to slickly constructed, informative and entertaining viewing that needs little marketing - so much so that a second series is under way.

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