Tom online opens direct wireless content channel
Mainland internet firm Tom Online, backed by tycoon Li Ka-shing, has opened a channel that provides wireless content directly on the handsets of its users.
The service uses technology adopted from French group Mobile Scope.
The mobile Media Access Portal (mMAP) system allows Tom Online to present and manage a wide variety of mobile entertainment content - including games, ring tones, wallpaper, news, competitions, video and music - on mobile phones through an on-device portal. Financial terms were not disclosed.
Liu Binghai, vice-president and general manager at Tom Online's wireless application division, said: 'I believe that with Mobile Scope's mMAP solution, Tom Online can better understand our customers' behaviour, which in turn will help promote the growth of our entertainment services.'
With complete customer presentation and management functionality, mMAP also enables operators and content providers such as Tom Online to interact with their customers, according to Mobile Scope China chief executive Mingjie Guan.