Luxury creams have a place in the market for those with a bottomless bank balance and a desire to keep their skin looking good at any cost. Cosmetics companies invest huge amounts of time and money into researching so-called premium products targeted at specific skin care, in particular anti-ageing and rehydration. Lancome will launch a super-rich moisturiser for the face later this month. It is called Secret De Vie and it costs $2,200. According to the brand, the moisturiser contains a superior formula that has immediate and long-term effects to 'bring skin back to life'. The product contains six active ingredients, collectively called Extrait de Vie and designed to act on six major types of skin cells. The complex reactivates the skin's essential functions from the surface to deep down, and eventually regenerates cells and makes skin smoother, firmer and more radiant. The brand claims to be the first to produce a treatment that targets the six skin cells. During the research process the product was tested on live human skin obtained from plastic surgery. Available at Lane Crawford Times Square and Ocean Terminal, and Lancome boutiques at IFC, Festival Walk and New Town Plaza Phase I. Guerlain will soon launch a premium eye serum as part of its Aqua range. Dehydrated skin tends to lack vitality, and the Aqua line is designed to deliver intense rehydration. The Optimum Hydration Revitaliser ($620/15ml) was seven years in the making. Scientists tested hundreds of ingredients before settling on the final selection, which has at its core Blue Atlas Cedar, sourced from the Atlas Mountains in northwest Africa. The evergreen produces a nourishing sap that helps the tree to survive arid desert conditions and periods of drought. The French brand has combined Blue Atlas Cedar essence with other active ingredients into what it describes as an intense hydration product: the layers of skin are irrigated and the essential nutrients distributed in a continuous replenishing of skin for up to 24 hours after application, according to the brand. Other ingredients include an active protein derivative that has a tautening effect, and a tetrapeptide with anti-inflammatory properties to help eliminate dark circles and puffiness. Available from next month at Guerlain counters. A cheaper alternative to banish puffy eyes and dark circles comes from skincare brand Philosophy. One of its products is the Eye Believe eye cream ($360), a deep wrinkle peptide balm said to be the brand's most advanced and intensive eye treatment to date. According to the brand, peptide is a combination treatment that gives skin an appearance of firmness, making lines and wrinkles appear smoother. At the same time, the cream brightens the eye area and minimises dark shadows. Philosophy also has a product called Dark Shadows ($380), a silicone-based cream containing diffuser technology and said to minimise puffiness and shadows around the eyes. Available at all Philosophy counters.