A high-calibre marketing professional who enjoys teamwork and individual responsibility can make a great career at a leading fast moving consumer goods (FMCG) company. The company, which specialises in the food and beverage industry, has subsidiaries around the world and production facilities in Asia. It is seeking a marketing manager to undertake overall profit and loss responsibilities on an assigned product portfolio. Reporting to the marketing director, the marketing manager will have duties that include planning and managing the marketing plan and budget, executing promotional campaigns, and initiating and implementing new product development, focusing on the Hong Kong market. Eastwood Consultants is handling the search on behalf of its client. 'Our client is an aggressive and dynamic market-driven company with a good promotional and media budget,' said Wendy Lam, senior recruitment manager at the search firm. The employer welcomes viable and creative ideas, and offers a great opportunity for someone looking to make their mark. The incumbent will manage four people on a team and be solely responsible for the profit and loss of various major product lines. Excellent leadership skills and enjoyment of teamwork is important because the manager will work closely with the sales team to reach optimal results. The role also involves collaborating with advertising agencies, research agencies and design houses, evaluating proposals and making recommendations to senior management. Good analytical skills are necessary for reviewing the impact of promotional activities on the market, changes in consumer behaviour and competition. Strong numeric skills are needed to plan budgets and evaluate the marketing mix with the aim of improving sales. This multifaceted position offers a chance to combine strong business acumen with innovative ideas. A university graduate in business administration, marketing or a related discipline, more than five years of experience in the FMCG sector, and a minimum of three years of managerial experience are required to be considered for this position. Previous exposure to principal FMCG companies, preferably in the food and beverage industry, would be considered an advantage. 'We are looking for someone with a strategic mind who enjoys being hands-on and getting down to the details,' Ms Lam said, adding that excellent management and organisational skills were mandatory. In career development, the next level up would be to marketing director or business director, which involves controlling overall sales and marketing activities. 'A manager with an outstanding performance may find promotion to be very fast,' Ms Lam said.
