[Pay TV] HONG KONG'S YOUNGEST pay-television outfit, TVB Pay Vision, has a vision to grow. Since hitting the airwaves with its new name in March, beginning life as a satellite channel under previous brand names exSun and SuperSUN, it has amassed a sales force of more than 200 with a target of breaking even next year under its new branding. The operator is backing the growing sales team with aggressive marketing, highlighted by a massive summer advertising campaign. Although optimistic about the future, TVB Pay Vision did not make the most meteoric debut. Subscribing to the service required either a dedicated satellite dish and receiver installation, or an alternative connection through the broadband network of Hutchison Global Communications, which still required receivers for television viewing. As a result, it struggled to make headway in the market dominated by Hong Kong's largest pay-television operator, i-Cable Communications. But it now forecasts far brighter prospects with simpler subscription - and has significantly boosted the sales force to market it. A package of 20 channels from its repertoire of about 40 has received approval from the Broadcasting Authority, to be delivered through an alliance with PCCW's NOW Broadband TV. TVB Pay Vision senior marketing manager Janet Tsim said NOW subscribers from PCCW's broadband customer base of about 2 million now only had to call a hotline or press a button to sign-up with TVB Pay Vision. 'It is so much easier to subscribe than before and we are leveraging marketing with the new partnership,' Ms Tsim said. 'We need more business so we need to grow our sales team.' Her team is attacking the market from all angles - from direct selling and telemarketing to joint promotions with a range of business partners. Packages on NOW are also discounted to as little as HK$128 a month, compared with the standard tariff of HK$168. 'It is a very competitive market and we have to be responsive to it,' Ms Tsim said. 'We are now using aggressive acquisition strategies through different sales channels.' NOW is taking a slice of the pie for the privilege of using its platform.