Pictures of naked and semi-naked women and stories that insult and degrade them are the latest challenge in social crusader Yolanda Ng Yuen-ting's life. As a campaigner for women's rights and an aunt of impressionable teenagers, she is determined that publications that run such pictures and articles are put where she believes they belong - on the top shelf, and sold only to adults. Ms Ng, as deputy director of the Women's Rights Association, has been a driving force behind the outrage over Easy Finder's publication of semi-naked pictures of Twins pop star Gillian Chung Yan-tung. She and her association organised a petition with 20,000 signatures protesting against the publication of the images and ran campaigns calling for the public to boycott the magazine. 'I don't read Easy Finder and didn't see that coverage but I read in the news about Gillian crying and claiming she has been secretly photographed. I was very angry,' she said. 'I used to work as a journalist and I know that sometimes we needed to do something with hidden cameras to find out the truth, to enhance society or find criminals, but this time it is not news. It is not even entertainment news. She did not do anything interesting or illegal. She is only changing her clothes in a room before a show.' There followed complaints to the Television and Entertainment Licensing Authority, meetings with government officials and an appearance at the Legislative Council last week, urging authorities to do more to clamp down on indecent material. Getting media attention for the association's campaign is not difficult for Ms Ng, who has wide contacts following her work as a journalist for 10 years before becoming an assistant to a district councillor. She then set up her own PR and script-writing company before joining the Hong Kong Development Forum as a senior project manager. She says a zeal to contribute to society first led her into journalism and then on to her other careers. An interest in promoting the rights of young people has matured into safeguarding women's rights. 'The government does not do enough for women's rights. In last year's policy address, only [a tiny bit] of the government's budget was for forums on helping women's rights,' she says. 'But it's not only the government's responsibility, it's also all of society. Women's values need to be built up by the public. You can see it in the magazines, not only Easy Finder, but infotainment magazines. We see women scantily clad in the magazines and it's not only the photos but the wording that insults women. It makes young people think sex is very casual and that sexual harassment is not serious.' Ms Ng worries about the effect the prevalence and ease of access to such magazines has on her teenage nephews and niece, who, she says, do not buy the magazines because she has asked them not to. 'Out of respect for me, they won't buy them, but they can easily see them at their friends' homes.' She wants the magazines to be classified as pornographic and not sold to minors. 'If you want to sell the magazines, sell them to people over 18. They should be classified as skin magazines,' she says, before declaring a challenge to Hong Kong's media bosses. 'I want to ask the media to accept a challenge to provide newspapers or magazines without any obscene or indecent articles or photos but still make money. Is there any media boss who will take up this challenge?'