Pierre Dubois Pierre DeRoche founder and a member of the Dubois family, which owns and runs the Dubois-Depraz manufacturer
What gets you out of bed in the morning? The wish to realise my dream, but without renouncing my own values. I know where I have to go, but without taking systematically the straightest way.
What drives you to innovate?
I am convinced that there is always something missing, or which can be improved in our way of living, of considering the use of a watch for instance. I am not looking for the detail which could comply with the wish of an 'extravagant' person, but much more with the wishes of the people who really use their watches or consider their watches as an 'inseparable' part of themselves.
If you could only make one more watch, what would it be? The watch I will launch next year. It is a special GMT watch of design unseen before. A testimony to my innovation.