Michael Wunderman Corum president What gets you out of bed in the morning? My extremely loud alarm clock and my good fortune to have a job that I love. It takes me to the far corners of the world and challenges me every step of the way. Getting out of bed to do what I do is a pleasure. What drives you to innovate? My car and my love of designing products with flair and originality. At Corum, we continuously strive to improve and refine our creations. Working in such a competitive industry pushes us to do better and push the boundaries of design. If you could make only one more watch, what would it be? This is a very difficult question to answer, but I would have to say the Golden Bridge in a platinum case. It is a beautifully elegant and simple design, and the mixture of different metals appeals strongly to me. It will endure the test of time.