Philippe Charriol Charriol chairman and chief executive What makes you tick? I love to race cars. I have a very competitive spirit. Like in a race, I'll do anything to remain ahead of the pack. What gets you out of bed in the morning? The need to be first and the feeling I spend too many hours sleeping. I do envy those who need only four hours of sleep. What drives you to innovate? The pleasure to create, the thrill to be different. If you could only make one more watch, what would it be? It will be a platinum slim watch with diamonds for my personal use, one of a kind.