Michel Nieto Baume & Mercier chief executive What gets you out of bed in the morning? If I am lucky, it will be a kiss from my beloved wife or yelling from my kids. But most of the time it will be the operator from the hotel, a wake-up call to catch my next plane somewhere ... I have been travelling a lot all over the world. What drives you to innovate? Everything and anything. Every day is a new day, anything could be a stimulus to new innovations. An antique piece could be a base of a new idea for a retro piece such as Classima executives. A unique architecture could bring a lot of inspiration to a masculine Riviera watch. Of course, we pay a lot of respect to women - they are always a major source of inspiration for, say, our Diamant collection. If you could make only one more watch, what would it be? This is a difficult question. As a brand chief executive, I feel that one watch is never enough to satisfy so many watch lovers with different needs. I believe that every person is a watchmaker in his or her own right, in spiritual terms. Every watch is unique, and every watch has a story behind it. Two people can carry a watch of the same model or reference, and the style will not be identical. This is exactly where Baume & Mercier and I come in. It is about how our watch experiences life with the owner and the story behind it.
