Product: SmarTone-Vodafone.
Title: GetMoving.
Ad agency: J. Walters Thompson.
First impression: slick and, just like the title suggests, fast. It also features striking CGI special effects.
Storyboard: the clip begins with computer cables raining down from the darkened sky against a Gotham City-like Hong Kong urban backdrop. Many cables end up underwater. Then a futuristic track plays and a stylish, rounded white wireless modem floats into view. In the next shot, business executives are seen 'air typing', with the gadget floating above their palms.
A skateboarder types on an invisible keyboard and an old man taps on a table at a restaurant. This is then followed by a series of situations in which this connector is used: by a child on a see-saw, a woman on a train, a boy on the back of a bicycle, a man doing yoga, a couple on an escalator and a gamer running away from giant bug-like robots (left). The closing message is: 'Broadband to Go'.