With Operation Santa Claus kicking into gear this week, this year's project director Geogiana Braga-Orillard is all set to go. 'The campaign grew a lot in 2005 so I want to match that,' she said. 'I also want to guide the groups to sustain and strengthen follow-ups so it's not just a campaign.' The fund-raiser has a wealth of experience. A Brazilian, she has lived all over the world and previously worked in Geneva fund-raising for United Nations Aids projects. Now, she's set to take the 19th OSC campaign to new heights. 'For me, the key to getting people involved is to tell them the individual stories. That's what people relate to and that's the thing that touches lives.'