Days after rival Now TV snatched away the rights to English Premier League football, Cable TV has launched a print advertising campaign for its biggest draw, its 24-hour news channel.
The Premiership is only Cable TV's ninth most popular attraction, according to market research firm Nielsen Media Index. It has 122,000 regular viewers or 2 per cent of the 5.28 million Hongkongers aged 12 to 64.
The 24-hour news, on the other hand, has a regular audience of 741,000, 14 per cent of the 12-to-64 market. Nielsen Media says Cable TV's second and third most popular offerings are the Cable Entertainment and Movie 1 channels.
'Where there is news, there is Cable News Channel,' the new print ad says.
Yes, and there is also Now TV's 24-hour news channel, run in co-operation with ATV and its round-the-clock local business channel.
So Cable TV has every interest in shoring up its biggest earner in case Now TV decides to challenge its dominance of information programming too.
