A boutique in Central is trying to demonstrate that business, fashion and environmental protection are not mutually exclusive concepts. Omm sells a range of clothes made from natural materials. Creative director Branda Lee said the company did not set out to be an 'eco-friendly' store, but that the whole philosophy of Omm was to 'promote and enhance well-being and Zen'. Omm has introduced some organic and bamboo cottons into its autumn/winter collection and hopes to increase the number of garments made from organic materials in future. 'Although it is a business, we also have a responsibility to the world,' Ms Lee said. 'I always try my best to be eco-friendly in my daily life. 'The resources of the world are getting more limited and I think about how the world will be for our next generation'. Omm is located in a historical four-storey building on Cochrane Street beside the Mid-Levels escalator. The building dates back to 1918. 'We put a lot of effort in restoring the original beauty of the building by keeping the facade, the original floor tiles and bricks, the carved glass on the windows and the original brick walls,' Ms Lee said. The Zen-inspired modern Asian interior uses inexpensive wood and bamboo from fast-growing replenishable resources. Ms Lee said the interior of Omm had been designed with minimal fixtures and movable furniture so that it could be moved and reused in different locations. As well as its range of casual men's and women's wear, made from natural materials, Ms Lee said that Omm's hangtags, packaging and catalogues were designed and made to be reusable or from recycled material. 'I am not totally a 'green' supporter, but I try my best,' Ms Lee said. 'It makes a difference if everyone tries their best to do this.'