Starbucks Coffee and Octopus join forces to fight Aids this Christmas Using a giant red cup, Starbucks Coffee and Octopus have come together to produce a novel way of fund-raising for Operation Santa Claus. Customers to the coffee house will be able to press their card on an Octopus machine embedded in the side of the big cup. The machine is the same as those used in minibuses, Octopus public relations manager Catherine Fu Ka-yee says. Octopus already collaborates with the Community Chest and the Hong Kong Rehabus, but this is the first time a commercial enterprise in Hong Kong has organised donations using the card. Each time the customer bleeps on the machine, it means HK$10 more in the campaign, and 30 seconds later they can bleep again. Starbucks Coffee, Hong Kong, general manager Thomas Hahn said at the launch: 'All of us at Starbucks are delighted to be once again supporting a great cause like Operation Santa Claus. 'Starbucks is very committed to taking an active role in the communities we serve, and we hope that through initiatives such as the Red Cup donation drive, we can help make a difference for HIV/Aids organisations in Hong Kong.' Chung To, founder of the Chi Heng Foundation, which helps Aids orphans in central China and is a beneficiary of Operation Santa Claus this year, was delighted Starbucks was tackling the Aids issue. 'I think it's wonderful because we need to desensitise Aids, so it's wonderful that a major company is associating itself with HIV/Aids,' he said. 'We have approached a lot of food and beverage companies that do not want to be associated with Aids, so this is a wonderful thing that Starbucks is doing.' Starbucks Coffee will also be running a Play Santa campaign throughout December, where customers can bring in presents of toys and books, which Kerry Logistics will collect and deliver, through the Chi Heng Foundation and Crossroads International, to children affected by HIV/Aids. Bryan Curtis, head of Radio 3, RTHK, which co-organises Operation Santa Claus along with the South China Morning Post, said: 'Every dollar and every dime that you donate makes a difference in this campaign, so our thanks to Starbucks. 'Each year we really appreciate the corporate social conscience in Hong Kong.' Ms Fu, asked if she thought Octopus donations would become a regular feature, said it would have to be assessed on a case by case basis. 'But it's a very convenient way of donating,' she said.