The Rough Guide to Ethical Living by Duncan Clark Rough Guides, HK$160 'Environmental and social impacts of our daily lives are no longer a niche concern,' The Rough Guide to Ethical Living says, and even declares itself to be a 'climate neutral' book. The publishers calculated how much carbon dioxide was generated by the making of the book, from writer to printing, and used a carbon calculator to work out how much it would cost to offset its carbon emissions - usually about US$7 per tonne of CO2. It then paid the fee to schemes to eliminate what it had produced. 'Offsetting isn't as good as not emitting carbon in the first place, but it's better than doing nothing,' the guide says. HSBC is among global corporations going 'climate neutral', while groups such as the Pet Shop Boys and Pink Floyd ensure their tours are neutral, which includes their share of the much higher aircraft emissions. Ethical living is about reducing the negative impact one has on the environment, people and animals. The guide covers responsible shopping, energy conservation, recycling, food and drink, travel and transport, even money. Thoughtful behaviour versus thoughtless selfishness? In Hong Kong? Never happen.