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Why you can trust SCMP
0

Product: One2Free.

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Ad agency: Leo Burnett.

Title: Talk To Eason.

First impression: you have to give it to One2Free; its marketing strategy is effective. In one commercial it manages to promote: a new interactive 3G television service; Eason Chan, who, like fellow Canto-pop star Leo Koo Kui-kei, has lent his name to the One2Free brand; and a new

(Sony Ericsson) phone model.

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Idea/storyline: the 35-second spot is split into four segments. The first scene takes place inside what looks like a rundown, insect-ridden, screening room, where Chan is being interrogated about his latest release. 'Eason, can you be more co-operative... the entire city wants to know when your new album is available?'

'It is available already,' replies a visibly irritated Chan.

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